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Securitize Counters Anti-Tokenization WSJ Ad With Full-Page Response
Securitize answered a nonprofit's Wall Street Journal warning with its own full-page ad promoting one-for-one-backed, regulated tokenized shares.
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A policy fight over tokenized stocks moved into paid newspaper advertising. CoinDesk reported that the Common Sense Leadership Fund placed a full-page warning in The Wall Street Journal’s October 24-25 weekend edition. The ad addressed public-company CEOs, described third-party tokenization as a threat and urged them to act. CoinDesk said the nonprofit’s ultimate campaign financing was not disclosed.
Securitize answered with its own full-page Journal ad on October 28. The company presented a different model: tokens backed one-for-one by actual shares, carrying voting and dividend rights, offered through an SEC-registered broker-dealer to verified investors. Those are Securitize’s claims about its structure, not a blanket description of every tokenized stock product.
The regulatory distinction matters. The SEC’s September 17 order is temporary and conditional. For stock tokenized by an unaffiliated third party, a covered venue must provide the issuer written notice and an opportunity to object. CoinDesk also reported that the first ad linked to a Nasdaq FAQ, while Nasdaq denied involvement with the campaign. The advertising exchange is a new event, separate from the previously reported OKXICE issuer objections, and does not establish that either ad caused any issuer decision.
Sources
- CoinDesk — competing Wall Street Journal tokenization ads
- Common Sense Leadership Fund — Wall Street Journal advertisement
- Securitize — Wall Street Journal response advertisement
- U.S. SEC — Innovation Exemption press release
RWA Wire separates reported facts from its market-context analysis. Source links are provided for verification.
Key takeaways
- //The Common Sense Leadership Fund used an October 24-25 Wall Street Journal ad to urge public-company CEOs to resist third-party stock tokenization.
- //Securitize responded on October 28 with a full-page ad presenting one-for-one backing, shareholder rights and verified investors as its regulated model.
- //The SEC exemption is temporary and conditional; its issuer objection process applies after a venue gives written notice for a third-party token.
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